Connecting with each and every member
To whom it may concern….which is everyone! Communications shouldn’t be boring and generic. As consumers we expect to be communicated to as individuals. We now have more information at our fingertips than ever before, to create unique and personalised communications aimed at individuals.
So why should pension and benefit communications be any different?
During this discussion we will be looking at how organisations can increase their engagement by making all content relevant, using the data that they already have.