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Reflecting on 25 years young

January 05 2017, 1:27 pm

This year marks 25 years of creative communications for FPCG. In this latest blog post our Executive Chairman, Nigel Ferrier, talks through some of the Group’s highlights and reflects on what it means to be ‘25 years young’. 

2016 has been our biggest year so far, as (if you haven’t seen the birthday banners already) we’ve been celebrating 25 years of creative communications. For a quarter of a century we have been creating engaging campaigns for our clients and this year has been no exception. Our specialist agencies Key, Kolab and Ferrier Pearce have continued to collaborate with clients to create impactful communications and we’ve seen some new clients join the FPCG family too. 

Since the launch of our 25 year campaign, there have been plenty of highlights and a particular one for me was our big summer bash in London. We hosted a summer soiree, which saw Hawaiian shirts, cocktails, seaside games and a photobooth, amongst other things. It was a great opportunity to bring our teams and their families together to celebrate our achievements. We really recognise that support from partners and families is invaluable, so it was great to be able to share this big milestone with them. I was also really proud of our 25 year video. It was not only incredibly fun to film, I think it really demonstrates that we really are ‘25 years young’. We might have been in the industry for over a quarter of a century, but it’s just the beginning for us in many ways. 

We’ve seen a lot of other exciting developments this year including the introduction of The Studio, our in-house creative team, and the renovation of the first floor of our Hatton Garden office, which has really tied in with our 2020 vision to become a truly integrated agency. There’s a real buzz in the air in our midtown London office. It’s a vibrant, interesting place to collaborate and it’s also fantastic to be so central for all of our clients. To me, becoming a truly integrated group of agencies means that we put digital at the heart of everything we do. This year, we’ve demonstrated that digital and technology is embedded in our thinking and it’s a part of our DNA. I’m looking forward to seeing that develop even more next year with our new Group Managing Director Andy Moffatt. I’m delighted to welcome Andy to the team, who will be driving us forward into the New Year and beyond.

As the curtain falls on 2016, we've got a lot to reflect on and be proud of and we’ve got a lot to look forward to. Next year we’ll continue collaborating with clients to create meaningful communications, developing our staff to the be best they can be and delivering our 2020 vision. If the last year is anything to go by, I’ve no doubt the next 25 years will be very exciting.