On Thursday 15 November two personalised guides we produced for Johnson Matthey, scooped the Variable Data Print of The Year award 2018.
Our print supplier Colourgraphics did a great job working closely with the Ferrier Pearce team to create a highly engaging, fully personalised communication.
Here are some details about the project…
The personalised guides were produced, along with an online pension modeller, as part of a campaign to support the introduction of new employee pension options.
As well as the option to remain in the existing salary-related 'CARE' scheme, members were offered a choice of three new 'cash balance' and defined contribution levels.
The client had forecast that 10% of CARE scheme members would switch to another option. But In the end 57% of CARE members chose to do this.
For more information about the project please click here.