Variable Data Print of The Year Award 2018
Tuesday 20 November 2018
On Thursday 15 November two personalised guides we produced for Johnson Matthey, scooped the Variable Data Print of The Year award 2018.
Our print supplier Colourgraphics did a great job working closely with the Ferrier Pearce team to create a highly engaging, fully personalised communication.
Here are some details about the project…
The personalised guides were produced, along with an online pension modeller, as part of a campaign to support the introduction of new employee pension options.
As well as the option to remain in the existing salary-related 'CARE' scheme, members were offered a choice of three new 'cash balance' and defined contribution levels.
The client had forecast that 10% of CARE scheme members would switch to another option. But In the end 57% of CARE members chose to do this.
For more information about the project please click here.