Here for you
Whether you need a team of brand strategists to provide recommendations for developing an identity and tone of voice, or you just need a bit of friendly communications advice, we're here for you. Our team is dedicated to providing strategic support and guidance and will help you through every stage of the communications process
Excite & Engage
Who says pensions has to be boring? We combine consumer marketing techniques with catchy content to boost engagement, helping your employees feel excited about saving for their future.
Getting to know you
We form friendships, not just partnerships. At the beginning of your project, we'll invite you over for a strong coffee (and a few biscuits) and we'll use our three-step process 'Discover, Define and Deliver' to get to know you and what you need to achieve. This ensures we understand your brief and we're aligned with your business goals and objectives.
We can help you get to the heart of what consumers want. We partner with independent researchers to help you identify, analyse and understand what motivates people to take action when it comes to long-term savings.
Our consumer focus helps us to see benefits, rewards and savings for retirement through the eyes of the member. We cut through the jargon and talk to consumers in a language that makes sense to them.
No one wants unhappy people. If your scheme is not communicated in a clear and easy to understand way then it could lead to your audience making bad decisions or not making decisions at all! To reduce the risk of this and to help people make better financial decisions, we focus on creating clear and concise messaging so there’s no confusion.
Most people think change is scary; we think it can be positive when handled the right way. If you’re making changes to your scheme, we’ll help you communicate the business drivers, explain how to make the most of the new benefits and reassure your employees about the benefits they’ve built to date. We’ve helped thousands of people understand and accept the need for change through online, video, print and face-to-face communication.
Developing your identity
We can help you stand out from the crowd by developing your identity. Our approach is flexible and we’ll work around you - whether you’re looking for communications that reflect your existing corporate brand or you’d like to create a unique new identity from scratch.
Words that woo
We’ve got a way with words, even if we do say so ourselves. Even with technically complex subjects, consumer expertise means that we know what content flies and what content fails. We can work with you on projects of all shapes and sizes and we come up with the right words for all your communication requirements, whatever the channel used to deliver them.
You’re in safe hands with us. Our old-school pensions knowledge and years of experience ensures that we know what we’re talking about. We use our in-depth industry understanding to inform our work and get to the heart of what members want to know.
Style & Substance
In the dark ages (aka: the time before the Internet), employee communications could be pretty boring. But now we can create so much more than just pages and pages of black and white text. Our in-house design and digital teams will work with you to create engaging and simple layouts that animate and personalise content. We use a combination of inspiring imagery, infographics, pull quotes and calls to actions to bring your messages to life.
Making things move
Our visual storytelling captures the imagination and brings content to life. We can work with you to develop dynamic videos and animations that deliver information in a way that is easy for people to absorb and understand.
It's all about you
That’s what we want your employees to feel. People tend not to care about mass messages and catch-all content. Everyone’s different, so to inspire individuals we create personalised content - whether that’s a simple headline with their name in it or a modeller that pre-populates with their own details.
The right message to the right person
Grabbing your employees attention can be a challenge, so they need information that’s easy to digest and messages that are relevant to them. We’ll spend time getting to know your target audience and we’ll segment your messaging to create campaigns that resonate.
Our in-house digital team create cutting-edge communications that are delivered across all connected devices. Our digital services include website and app development, online modellers and bespoke animation and video content, including personalised video.
Knowing the basics
We have a wealth of pensions technical expertise, so you won’t have to spend time getting us up to speed on the basic information you need to give to your scheme members. We’re used to working with compliance documents and making them as engaging as possible for the end user.
Real content for real people
To really help people make decisions about their future, you need to deliver information that’s easy to navigate and simple to understand. We develop digital experiences that focus on your employees. We achieve this by developing well thought through user journeys and creating intuitive content that your employees will find easy to use and relevant.